The programme of study offered by the Center is MA in Mass. Communication. The programme is being developed by giving equal importance to hands-on-learning and theoretical knowledge. This will enable a student to start her/his carrier with confidence at the entry point level in any media organisation/ social organisation. The curriculum of Master of Arts in Mass Communication is a convergence of all the allied areas of study, related to communication. A major emphasis is given to the different level of writing
practices for separate medium.
After completing the programme the participants will have options to start her/his career in any one of the following fields:

1. Academic
2. Print Media
3. Electronic Media
4. Advertising
5. Social Sector
6. Research Organisation

At the end of the last semester the students will be attached, for internship for a minimum period of four week, either to some media organisation or to an NGO.

Objectives
The MA in Mass Communication programme is designed to meet following objectives:
::       to offer a curriculum that provides training in basic skills in different areas of mass communication.
::      to give students an understanding of the mass communication process, its impact on humane and          social    factors, and the sociocultural environment within which it operates.
::       to improve the ability in oral and written communication, particularly in  professional genres .
::       to instil in the students a sense of purpose, mission and ethical values in their chosen fields .
::       to engage students in critical analysis of the texts of the media of mass  communication.
::       To lead the students towards, intellectual preparation that emphasizes the ability to think critically and          creatively, the ability
::       to solve problems effectively in a professional context, and to scope with  the fast moving changes in         the professional world .
::       To prepare professionals, who possess the ability to produce, present, and  disseminate information in         accordance with the  higher standard of excellence of media organizations/ NGOs.
Course of Content

SEMESTER ONE

Course 01: Fundamentals of Communication
Course 02: Basics of Written and Oral Communication
Course 03: Introduction to Media
Course 04: Communication for Development
Course 05: Computer Applications for Communication

SEMESTER TWO
Course 06: Theories of Mass Communication
Course 07: Reporting and Editing for Newspaper
Course 08: Television & Video Production
Course 09: Communication Research
Course 10: Multi Media & Cyber Communication

SEMESTER THREE
Course 11: Corporate Communication & Management
Course 12: Readings and Writing on Current Affairs
Course T3: Radio Programmes Production
Course 14: Principles and Practices of Advertising
Course 15: Specialisation (Any One)

i. Entertainment Communication-1
ii. Community Communication -1
iii. Communication and Society-1

SEMESTER FOUR
Course 16: Media Aesthetics and Appreciation
Course 17: Media Laws and Ethics
Course 18: Specialization (Part two of the previous elective )
i. Entertainment Communication
ii. Community Communication
iii. Communication and Society
Course 19: Dissertation Writing*
Course 20: Attachment-120


* If needed or a situation arises, any part of the curriculum( a complete unit or a complete course) can be    changed.
*Dissertation writing will start from the third semester.
* A four to six weeks attachment with a mainstream/ alternative media organisation will be arranged at the   end of the session.